• Conversational Marketing
  • Digital Transformation
  • Virtual Assistants
  • AI-powered Chatbots

Enter Conversational Marketing!

Find out some latest trends around Conversational Marketing to thrive in 2021 and beyond.

by Shivangi Arora May 8, 2021, 9:03 a.m.

Did you know? 79% of consumers are willing to use apps to get customer service, and 82% of consumers want an immediate response?. With customers looking for instant gratification, now more than ever, incorporating conversational marketing is the best way to delight your users. With the right kind of design and execution, and management, your chatbot will not only provide customer assistance but will also help you with engaging prospects browsing through your website and social handles and convert them into MQLs. What more? You can accomplish this without expanding your headcount.

A feedback-oriented approach, conversational marketing uses chatbots and targets messaging to cultivate real-time conversations across devices to meet the consumer exactly when they need support, 24x7. 

By deploying chatbots, brands can now converse better with their customers and capture leads effectively. By asking a few questions, chatbots can learn how the consumer reached their website, their contact details, and their exact requirements. Chatbots don't just answer queries; they can make product suggestions, take orders, accept payments, and provide real-time support throughout the buying cycle, thereby providing a great user experience. 

 

Since the COVID-19 outbreak started, the entire world gradually moved online. With most of practicing social distancing to "flatten the curve, it's no big surprise the worldwide internet traffic is up 18% since the beginning of the year.

Amidst this crisis and the new normal, chatbots have become a necessity for businesses and the government. If you, as a brand, are searching for ways to scale your marketing strategy in 2021, conversational marketing through chatbots is the way to go about it. It is not just simple and easy but also helps you build a stronger connection with your audience. Start by defining your typical buyer's journey and identifying the area you would like to initiate support. You should set up answers to standard questions and add follow-up queries too. Role play the conversations to avoid missing important areas and ensuring a natural tone. Additionally, you may also be able to evaluate if your business model allows you to automate your order and payment processes via chatbots.

This new future - which lies at each advertiser's doorstep - offers phenomenal opportunities around content and a chance to take your brand to the next level in a digitized economy.

 

A recent report by Gartner into digital marketing and advertising highlights that Conversational Marketing is currently just entering the vocabulary of many marketers and will soon pique the interest of managers.

Several brands have successfully incorporated conversational marketing into their strategy, and it is here to stay! You can expect several conversational messaging apps being launched in 2021 to promote chatbots and live chat. Many brands have also integrated their chatbots into WhatsApp, taking their conversational marketing to the next level. These WhatsApp assistants have overshadowed their fellow Facebook bots and are ruling the landscape so far. 

Marketing should be a two-way road, and that's what conversational marketing propagates.

Remember these key takeaways as you build up your conversational marketing plan to grow better in 2021 and beyond.

 

 

DUOLINGO

With over 150 mn users, Duolingo promises users the joy of speaking a new language error-free. To assist its users, Duolingo has now added a chatbot to help users practice their language skills. Without the added pressure of speaking to an instructor and the embarrassment of making errors, the user can have dialogs with the responsive and human-like bot. Talk about a great user experience!


ABOUT TEEDEE

TeeDee helps to build affordable AI-enabled chatbots so that small businesses and start-ups can leverage the power of AI. TeeDee offers a holistic customer journey using a chatbot in your website to help sales, marketing and customer care teams.

Our services include - Feedbacks, Lead Generation, Support, FAQs, Survey, Appointment Booking, Live Chat, custom make along with a variety of integrations and plugins like Email, Slack, Webhooks, Wordpress, Drupal, Shopify, Wix, etc.


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Shivangi Arora
Marketing Intern

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