- Digital Marketing
- Virtual Assitants
Top 9 Ways Chatbots Can Help In Marketing
Read how using chatbots can positively impact the organizational marketing effort both directly and indirectly.
Today, chatbots are everywhere. According to Drift’s 2020 State of Conversational Marketing report, usage of chatbots as a brand communication channel increased by a whopping 92% since 2019. Additionally, 24.9% of buyers used chatbots to communicate with businesses in 2020, up from 13% the year before.
Whether it be e-commerce sites or SaaS landing pages, almost every website on the internet today has acquired a corner of their pages to a chatbot, always there, ready to help. And with modern developments in artificial intelligence and natural language processing, they’re only getting better with each passing day.
The big question, of course, is how they can help you. Here are nine benefits of using chatbots that can positively impact the organizational marketing effort both directly and indirectly.
1. Humanize Your Brand
One of the most critical aspects of marketing is brand identity. Since chatbots are conversational by nature, brands have the freedom to choose a tone of voice that reflects their true personality. As a result, Chatbots present the easiest way to build relationships with a visitor. Chatbot copy or UX design. Whether you want your chatbot to sound funny and severe or quirky and intelligent, you can strengthen your bond with your target audience with meaningful interactions.
2. Build Trust
When you have a chatbot on your website, you have someone to help your users 24x7. Be it in the form of a welcome message, search help, or a support bot to handle your customers’ queries and concerns; your users will take reassurance in the fact that there is a straightforward way for them to get in touch with you, comb through menus looking for a link to get in touch with you.
3. Lead Generation
Talk of conversion rate optimization through CTAs, and most businesses have ‘been there, done that.’However, have you considered using a chatbot for it? You can engage your visitors in relevant conversation by offering them valuable content such as e-books, fact sheets and so on, in turn for probably a mailing subscription to your newsletter or blogs. Even when visitors are too lazy to fill up forms, a chatbot can get them talking.
4. Auto Qualify Leads
While the goal of a landing page is to generate leads from the website visitors, an important aspect, lead qualification, often needs manual grappling soon after. But with chatbots, however, you can automate away the lead qualification process by setting up your chatbot to ask website visitors questions that will allow you to learn more about them. You can then use predetermined rules to organize your leads into different segments and forward high-quality prospects to the sales team automatically.
5. Personalized Recommendations
Customers usually have various doubts and concerns that confuse them while checking out a product. A chatbot can help guide them through the fog by asking them questions and then using that data to suggest the right product or plan for them, depending on their specific needs. Personalized recommendations also make your customers feel respected and looked after.
6. Upselling and Cross-Selling
Once you’ve got an idea about what your customers want, you can also use your chatbot to upsell or cross-sell products or plans to ideal prospects. By learning from the interaction, you can offer your customers relevant offers in an engaging and friendly way, replacing the blunt in-your-face kind of traditional advertisement.
7. Schedule Appointments
Scheduling appointments matching the availability of business representatives and customers is often tricky and needs a lot of two-way communication to find a mutually befitting slot. Your website visitors can use the chatbot to book appointments with you when convenient for them. Simplify the meeting booking process, and make it buttery smooth for yourself and your users.
8. Collect Feedback
One of the most important things you can do to improve your marketing is listening to your customers and the feedback they give. With chatbots, collecting feedback from your users is easy, and it can be automated at scale. Providing feedback to a business via a chatbot is a fun exercise for visitors and can boost the overall response rate. In general, customers are more honest and accurate with their feedback when they respond to a machine than when they give feedback to a human representative.
9. Sharing Updates
Once you’ve built a relationship with your customers, it becomes vital to keep them updated on what’s happening with your company occasionally so that it doesn’t fizzle out. With chatbots, you can share your company news or blog articles with your users during a conversation, which also helps them know about your brand, culture and vision.
Sales are often said to be when you talk one to one, and marketing is when you speak to one too many. With chatbots, you can automate the conversion at scale and make it personalized enough so that every customer feels valued, something that a static landing page cannot do. You can leverage the power of chatbots to help your users 24x7, whether in the earliest of mornings or the darkest of nights, guide them throughout the purchase journey, offer them personalized recommendations and discounts, and boost your conversion rate by allowing website visitors that hesitate to fill forms to take part in an interactive conversation.
If done right, a chatbot can do wonders for your marketing.
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