- Chatbots
- Virtual Assistants
- Personalized Marketing
- Artificial Intelligence
- Digital Transformation
Why Should You Scale Your Personalized Marketing Strategy in 2021?
Learn how Personalized Marketing has evolved with AI and ML.


The world of marketing is evolving
exponentially with every passing day. People are impatient and looking for new
ways to consume information. Their preferences are driving from the traditional
strategies marketers used in the past. With so much coming at us from screens
of all sizes, this news should not astound us.
It is in this age people are no more willing to
invest time or energy into knowing new things. Several businesses offering
similar services have left businesses to wonder – how can we wow our potential
customers? One thing this implies is that brand must try to understand their
customers thoroughly while creating content. How to make them happy?
Personalization is just the right way to go about it!
Personalization capitalizes on customer data.
It shows individualized offers and customized product recommendations to your
audience based on their past choices, location, or any other behavioral information.
There are many ways you can personalize the
content on your website. The cutting-edge technology (Web Content Management
Platforms) and the way data is managed have made personalization very smooth
and efficient.
More and more brands have started tailoring their
content according to their customers’ preferences, which has led to improved
customer experience, as the customers spend less time scrolling and making
spontaneous purchases. Personalized promotions offer consumers an increasingly
authentic experience, which in turn triggers positive emotions.
This shift has been made possible majorly
because of the latest breakthroughs in marketing technology, with AI and ML
becoming increasingly integrated to deliver customized opportunities to brands.
With the advent of these technologies, account-based marketing (ABM) and personalization have
become more versatile and scalable than ever. Today, even a small start-up can
run a comprehensive ABM function, serving the biggest potential client base.
The tech stack available to companies today allow to target their key accounts
and/or contacts (and re-target) and personalize their advertisements to address
pain points directly.
One of the best examples of the brands that
have absolutely nailed personalized marketing is Netflix. Think of the algorithms that Netflix deploys
for its recommendation engine – this engine serves its audience with absolutely
accurate content suggestions and an amazing, personalized experience. This is
the sort of hyper-personalized marketing you should aspire for your brand.
If done right, it will bring higher engagement, more customers, a larger pipeline and larger account wins.
ABOUT TEEDEE
TeeDee helps to build affordable AI-enabled
chatbots so that small businesses and start-ups can leverage the power of AI.
TeeDee offers a holistic customer journey using a chatbot in your website to
help sales, marketing and customer care teams.
Our services include - Feedbacks, Lead Generation, Support, FAQs, Survey, Appointment Booking, Live Chat, custom make along with a variety of integrations and plugins like Email, Slack, Webhooks, Wordpress, Drupal, Shopify, Wix, etc.
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